Photo activations for sports & fan experiences
Make fan pride part of your campaign.
Give fans a personal way to show their pride and connect with your sponsor brand. Fan portraits, collectible cards, booth-based videos and games can put them at the center of the occasion and give them something to keep or share.
What this can do for you
Give fans a moment of their own.
Let fans celebrate in a way that fits the occasion. A quick pregame activity, a hospitality lounge and a community fan event each leave different room for participation.
Put fans in the spotlight
Give fans a starring role with sports-inspired portraits, original trading cards or a player-introduction-style booth video. Build the look around approved team logos, athlete likenesses and campaign artwork. Creative must not suggest a team, league or athlete partnership that has not been agreed.
Fit the action around game time
Make it easier for fans to take part before the game or during halftime. Match the activity to the time available and keep walkways clear. Agree a simpler backup option for arrival peaks so the experience works with the event’s rhythm.
Connect the keepsake to your sponsor
Give fans a clear reason to visit your sponsor space, with branding that carries through the invitation and takeaway. A relevant optional offer or invitation to a future event can follow, once the terms, data handling and responsible team are agreed.
Make it welcoming for different fans
Plan for groups, family audiences and people who need an accessible alternative, with enough space to participate safely. For competitions, agree entry rules, prizes and who manages redemption. Keep any marketing choice separate; taking a photo does not give permission for unrelated follow-up.
A few useful answers
Before we begin.
Can the photos use team or athlete imagery?
Yes, with the required rights and approval. Include the asset owner and creative approver in the planning conversation before we use those images.
Can you include a competition?
Yes. Interactive games and competitions are available. We’ll agree how the activity works, who can enter, prizes, permissions and the redemption process for your event.
Start with Wendy
Give your guests a reason to join in.
Tell us who you want to reach and what you want the event to achieve. We’ll help you choose a photo experience that fits.
Plan Your Activation